Top 15 Best Health Insurance Companies
The 15 Best Health Insurance Companies in the US and How They Promote Themselves
The US health insurance market stands at $1.2 trillion this year! Being one of the most booming industries, it leverages many tools and channels to educate and delight customers.
The best health insurance companies in the US operate differently than local providers. They have better and more advanced marketing strategies to engage millions of people, both prospects and customers.
Their primary objectives go beyond increasing sales. They need robust plans to build a comprehensive network online and offline.
Philip Kotler, the father of modern marketing, once said – “Marketing aims to reduce the need for selling.”
All the best health insurance companies hunt for the top-performing channels and ideas to fulfill this goal.
This blog features the 15 best health insurance companies based on how they target and connect with their audience to become successful!
Let us dig in!
What is Health Insurance?
Health insurance is a service people buy to get the necessary financial help from a company- to avail themselves of medical care. Insurance agencies charge a monthly premium to all members in exchange for covering their health care costs.
Some people buy insurance to manage costs for ongoing health concerns. Others take out policies to protect themselves against unforeseen events.
Learning about the 15 best health insurance companies enables them to buy a policy that best suits their budget and needs. It also lets them compare rates, benefits, reviews, and other elements.
It is more likely that a person with a medical insurance policy from the best healthcare insurance company will visit the doctor more often. Healthcare insurance allows them to get medical attention without hesitation since they know the costs and who will pay for it!
Cost of the Best Health Insurance Companies in 2023
The cost of the best medical insurance companies depends on various factors, like
- Your age: People over 35 might pay a higher premium than younger people. Health insurance companies access many government-authorized IDs to confirm a person’s age before quoting prices.
- Lifestyle habits: Smokers or drinkers are at a higher risk of health problems. Thus, insurers can charge a high premium after the medical examination results highlight their smoking or drinking patterns.
- Family or individual membership: Collective plans, including your parents, spouse, or others, can cost higher than single programs. The companies with the best health insurance policies might offer discounts on buying coverage for more than one person.
- Location: The insurance market competition in your area can affect your premium prices. Also, people living in high-income localities may pay higher costs because the place is vital in determining prices.
- Plan structures: Almost all the best health insurance companies offer two or three policy tiers to structure their prices. Hence, your premium depends on the plan you select.
You may come across firms offering gold, silver, and bronze programs with varying benefits.
Bronze plans are affordable and helpful for all companies and individuals. The prices start at $278 and rise to $851 monthly. Please note the costs vary for adults aged 30, 40, 50, and above!
For example, Aetna’s policies cost $303 for adults up to 30 years of age. Then, the prices rise to $341, $477, and $724 with increasing age groups.
Older people above 60 pay the highest premium. But they can look for the best medical insurance companies that offer discounts or reductions.
They can also manage the premium costs by buying insurance plans early.
Silver plans by top companies with the best health insurance cost between $395 and $1,198. It depends on the provider, state, age, and other factors.
These Silver-tier plans can cover more healthcare services and offer additional benefits.
Gold programs are the most costly, but their rates are similar to silver plans. You may need to pay between $399 and $1,245 for a gold insurance policy. Before signing up, please review the terms and conditions to learn about the advantages and costs.
The Best Health Insurance Companies: How do they Promote Their Services to Target Audiences?
Insurance providers need easy-to-understand and interactive marketing channels to entice potential clients. The goal is to create credibility and trustworthiness to promote services. It lets people choose among the best health insurance companies to fit their needs.
The trick is to become active on platforms your audience prefers and uses. It allows you to communicate on a 1:1 level and invite them to complete the CTA.
The best medical insurance companies correspond emphatically and supportively with clients. This step makes people feel like they are part of a trustworthy community.
Imagine your target audience likes to engage with your services on your website. You can develop your web pages with valuable information and helpful solutions. It enables you to convert visitors into paying customers that support your goals.
The best medical insurance companies conduct A/B testing campaigns to see what works well and what doesn’t.
Most use SEO, direct mail, email, and content marketing to create a vast network of customers who use their services and promote their brand! They might combine the platforms to expand outreach or launch standalone campaigns.
We notice how the healthcare insurance segment uses tech-driven channels and strategies to grow connections. Innovative services, changing workflows, and a move towards a more customer-centric and digitalized approach are all current trends in the sector.
The companies with the best health insurance use these strategies around their brand’s mission. They directly complement the firm’s client acquisition, retention, and ROI.
The Top 15 Health Insurance Companies: How They Connect With their Audience to Improve Sales and Visibility
The best medical insurance companies focus on regularly contacting potential and existing clients. They understand their audience’s preferences and connect with them with relevant solutions.
You may ask how they converted millions of policyholders nationwide.
What marketing strategies do they use to get the best results?
Below, we have listed the 15 best health insurance companies and their advertising approaches to answer your question.
Marketing Leaders
More companies are embracing technology to use content across online and offline channels. They use a comprehensive, high-tech marketing strategy to engage their intended audience and generate high results.
Here are five of the best medical insurance companies that transformed their businesses and emerged as specialized marketing leaders.
#1 UnitedHealth Group
UnitedHealth is the biggest insurance company with nearly millions of members. It offers several medical insurance policies across all states.
This company is among the best healthcare insurance companies because it aims to build top-performing, modern healthcare systems with better affordability and improved access.
UnitedHealth works with many partners, including medical care providers, governments, and employers, to extend its services to 147 million people. Its diverse culture and strong values drive the company forward to serve different communities.
It specializes in retiree solutions, wellness programs, IT, healthcare, and health management. These features rank the firm among the best healthcare insurance companies today.
Pros:
- United Health is the best healthcare insurance company offering excellent Medicare Advantage policies.
- It provides many short-term and long-term plans to suit clients’ needs.
- Its telehealth services allow customers to connect with medical providers online and get the necessary treatment.
- It has a country-wide network helping customers find doctors and other providers easily.
- United Health’s reliable support system makes it among the 15 best health insurance companies in 2023.
Cons:
- The company has higher-than-average plan premiums.
- There are no PPOs (Preferred Provider Organizations).
What makes the company emerge as a marketing leader?
United Health conducts effective and continuous advertising programs to form an emotional appeal. The purpose is to stay top of mind and retain its position as the best health insurance company in the US!
Its LinkedIn page comprises engaging posts, expert videos, customer advice, brand promotions, and more!
We have noticed UnitedHealth staying active and consistent on most social media platforms. It gives them the upper hand to understand their audience’s needs and deliver accordingly.
Its website also has dedicated pages for press releases, insights, research reports, and media resources. Thus, they are the go-to information resource for most companies, employers, healthcare providers, medical customers, and patients.
UnitedHealth’s approach to educating people and providing equitable care makes it among the best healthcare insurance companies for all customers.
#2 Anthem
Anthem is among the best health insurance companies owing to its incredible coverage plans in 14 US states. The business and commercial care segments provide network-based solutions to individuals and businesses.
Anthem has several plans you can choose from, like family, small and medium business, Medicare, and Medicaid plans.
These plans allow Anthem to serve millions of members across the US, making it rank among the best health insurance companies in 2023.
Pros:
- Members can easily find local urgent care centers, doctors, and hospitals.
- Anthem belongs to the Blue Cross Blue Shield Association, giving its members country-wide access to acute and non-acute medical care.
- It is the best health insurance company to offer basic and comprehensive policies apt for everyone.
Cons:
- The customer service system can be better.
- Customer dissatisfaction about coverage denials.
What makes the company emerge as a marketing leader?
The company has an impressive Facebook page highlighting its services, locations, and contact information. Its interactive approach toward social media makes it among the best health insurance companies that value clients’ preferences!
Anthem is at the top of the marketing game with regular announcements, how-to tips, videos, and promotional images. Moreover, all comments are responded to, demonstrating that the company cares about what customers have to say.
Anthem is the best health insurance company, with a detailed and easy-to-navigate website. It uses high-resolution images, icons, and graphics to keep visitors on its web pages longer. Many CTAs across the homepage let people express their interest in the services.
#3 Kaiser Permanente
It is a nonprofit organization combining integrated healthcare services and health insurance plans. The Kaiser Foundation’s primary objective is to provide all healthcare needs under one roof to its clients or patients.
It is one of the best health insurance companies, having a vast network of pharmacies, doctors, imaging services, labs, and more. These integrated services resulted in high customer satisfaction and better medical care delivery.
The Kaiser Foundation firm ranks as the best health insurance company in Hawaii, Virginia, California, Colorado, Washington, Oregon, Maryland, and Georgia. Additionally, Thrive Local connects clients to non-medical and socioeconomic services through a referral system. An excellent example is how it provides help for disabled people to learn new things or find work.
Pros:
- Most plans by Kaiser Permanente consist of free, 24 x 7 virtual care for members.
- Their services achieve high customer satisfaction.
- This best health insurance company also has positive performance ratings.
Cons:
- Limited availability can lead to issues.
- Most insurance plans are limited to HMOs (Health Maintenance Organizations).
What makes the company emerge as a marketing leader?
Kaiser Permanente’s highly active YouTube channel has nearly 52,200 subscribers. The firm has posted over 2,000 videos, with some hitting one million views, making it the best health insurance company nationwide.
Does that make Kaiser Permanente a credible information source?
Yes!
It uses YouTube videos and other channels to establish authority and showcase industry knowledge. Also, its content is helpful to its audience, making it one of the best health insurance companies you may consider.
The Kaiser Foundation also has engaging social media pages with high-quality and crisp posts. Thus, they have a broad follower base to support it across many channels.
#4 Aetna
In 2018, CVS Health Corp. acquired Aetna. The company sells low-cost policies across many segments, including Medicaid, Medicare Advantage, Part D, and other group plans.
It is the oldest and best health insurance company, founded in 1853. Aetna offers family and individual plans under the Affordable Care Act (ACA) in 12 states. It allows the organization to serve members with many solutions, like healthcare availability, reasonable prices, and more.
As a top health insurance provider, Aetna offers customers convenient access to many services. You may schedule online appointments to visit a local MinuteClinic under the plan on any day of the week! Also, you can get prescriptions with on-site pickups based on your healthcare needs.
Aetna stands out among the 15 best health insurance companies because it focuses on bridging the gap between medical services and customers.
According to customer ratings and reviews, Aetna offers higher prices in some ZIP codes. But customers eligible for the premium tax credit can bring these prices to zero.
Pros:
- Aetna is the best health insurance company offering MinuteClinic services affordably.
- Most plan premiums cost nothing with the tax credit.
Cons:
- Aetna’s health insurance plans don’t offer dental coverage.
What makes the company emerge as a marketing leader?
Aetna is one of the best medical insurance companies, with countless services and benefits.
But how does it get the word out to its audience?
It leverages its website to post notices, share patient stories, and explain its services. Aetna regularly engages audiences by highlighting its history, diversity, and values.
This company claims to make a difference in people’s homes, lives, communities, and the world. And it spreads this message through its ads, social media posts, and other advertising forms.
Another noticeable feature of Aetna’s marketing strategies is the purple color. Everything from its website to its Instagram page features this color, making it the best health insurance company with creative marketing ideas.
#5 Humana
This company has existed since 1961 and sold long-term plans before entering the health insurance policy segment.
It aims to provide simplified, personalized, and integrated healthcare services, ranking it among the best medical insurance companies in the US. Its headquarters are in Louisville, Kentucky, but it extends its services across many locations.
Since 2018, Humana has stopped offering individual ACA medical insurance. Instead, it prioritizes secondary insurance plans like dental and vision, employer plans, and other plans like Medicaid and Medicare.
Humana is among the most prominent companies with the best health insurance plans, creating innovative medical care solutions and resources for members.
It strives to establish a customer-centric organization with a dynamic talent for resolving problems and offering helpful insurance services.
Pros:
- Humana is one of the best health insurance companies, with excellent customer ratings.
- It has a helpful support system, including an online portal, social media contacts, and mobile apps.
- The company has multiple policy options for all industries and company sizes.
- Its extensive networks help members avail of the benefits in different locations.
Cons:
- Humana does not provide individual plans except for vision, dental, and Medicare policies.
What makes the company emerge as a marketing leader?
Like most companies with the best health insurance, Humana communicates with its audience via its website.
The website displays information about its history and services to help visitors learn about the firm on their first visit.
Humana also interacts with its audience via Twitter and Facebook.
The company showcases its work culture to prospects and customers through tweets. Also, Humana discusses its services, industry news, and significant events. Readers are impressed by its clean, presentable posts.
Humana ranks among the best health insurance companies because of its interactions. It uses Twitter, Facebook, and other channels to show people they are open to taking questions or inquiries.
Marketing Outreach Experts
If a firm ranks as the best health insurance company, it likely advertises on many platforms. But some businesses work with only a few channels and ideas for a niche audience.
They are marketing outreach experts who target their intended prospects closely for the best results. Here are five such companies:
#6 Cigna
It offers healthcare and health insurance services to members globally. Founded in 1982, Cigna is among the best health insurance companies for small and large companies.
With supplemental health insurance, behavioral health insurance, vision care, dental care, Medicare, and Medicaid plans, it is one of the best health insurance companies in the US.
The firm promotes improved healthcare for all individuals at every life stage. Its USP is its principle of guiding people toward healthy lifestyle changes.
We have listed Cigna among the 15 best health insurance companies because it offers physical and emotional solutions to all medical care needs.
Pros:
- The firm offers home delivery of prescriptions to all members.
- It has easy-to-use and versatile healthcare management apps.
- It offers easy ID card acquisition and replacement for memberships.
Cons:
- Cigna is among the top companies with the best health insurance, but it is only available in a few states.
- The deductibles are very high.
How does the company go about its marketing outreach plans?
Cigna uses its content in a targeted and personalized way. Its top marketing strategy is maintaining multiple websites to attract prospect groups.
It ranks as one of the best medical insurance companies in the US, with three functional websites- Cigna, Cigna Health Benefits, and Cigna Global.
Once visitors view the primary website, Cigna asks for feedback on how to improve. It shows how they value their clients’ opinions, leaving a positive impression.
The website lists its advantages and services with interactive questions, like
- Do you want to buy medical cover on your own?
- Are you turning 65 this year?
- Are you getting insurance coverage via work?
It makes readers stop and think about their insurance requirements. Thus, this best health insurance company’s website aims to answer queries, create relatability, and convert clients.
Aside from its website content, Cigna also leverages content marketing for the following channels:
- YouTube
Thus, Cigna targets its top prospects with timely videos, tips and tricks, pictures, and compelling messages. It helps the best health insurance company nurture leads throughout the marketing funnel and grow sales.
#7 Health Care Service Corporation (HCSC).
It is the largest customer-owned insurance company in the US, operating several plans across Texas, Oklahoma, Montana, Illinois, and New Mexico.
Many factors make HCSC the best health insurance company, like its membership, high-quality services, cost-effective medical care, and more!
HCSC is also among the best health insurance companies because it is the first firm to cover bone marrow and heart transplants, leukemia, and cancer treatments. It uses this USP for everything, from lead generation to brand awareness.
Another reason we include HCSC among the 15 best healthcare insurance companies is its specialties. It manages everything, from wellness programs and care policies to healthcare improvement tips.
Pros:
- HCSC has an extensive network of 9,000+ facilities and 300,000+ doctors and other healthcare providers.
- It offers different coverage tiers, diversifying the plans for every member.
Cons:
- HCSC is the best health insurance company but only works in five US states.
- Its available policies significantly vary by state.
How does the company go about its marketing outreach plans?
HCSC promotes its services via online ads, social media posts, and YouTube videos. These platforms allow them to speak with policyholders, members, or prospects one-on-one, answering queries and inviting people to engage.
It is among the best health insurance companies that market services through innovative ideas. Its messages denote how the members own and run the company, helping it keep policyholders’ needs at the forefront.
The company has profiles on third-party websites that talk about healthcare insurance. It is the best health insurance company using many other promotional techniques, like
- Share tidbits of what other industry-relevant websites or magazines say about it.
- Connect with its audience at festivals and other events.
- Reply to inquiries on social media platforms to be proactive and engage audiences.
HCSC is among the best medical insurance companies because it promotes its community. This marketing outreach expert uses the member-owned tag to invite more people to join them. The idea is to let people become policyholders and stakeholders simultaneously, which is a primary advantage.
#8 Centene Corp
Centene serves its members in 50 US states and has many subsidiaries, including Ambetter, Wellcare, Fidelis Care, and Health Net.
It is one of the top companies with the best health insurance offering
- Employer-sponsored health insurance policies
- Individual health insurance
- Medicaid
- Medicare Advantage Plans
Another element that makes Centene the best health insurance company is that it is the largest Medicaid-managed firm.
Its services run across the four largest states using Medicaid plans—Texas, New York, California, and Florida.
Being a Fortune 500 company, it provides members with international, diversified healthcare experiences. It also offers a broad range of government-sponsored programs to cover underinsured and uninsured individuals.
Centene is among the best health insurance companies that contract third parties to provide specialty services, like
- Dental benefits
- Pharmaceutical services
- Behavioral health
- Correctional healthcare solutions
- Managed vision
- Telehealth services
Pros:
- Centene provides clients with free nurse advice.
- It offers EPO, POS, PPO, and HMO plans.
- It has a 24 x 7 support system for all members.
Cons:
- The company’s customer service ratings are low.
How does the company go about its marketing outreach plans?
Centene is the best health insurance company with active digital media accounts. Its Twitter page has many images and short video clips featuring the people working at Centene and its customers. The firm uses relevant keywords, links, and hashtags to connect with the correct audience and communicate its messages.
With multiple locations across the US, Centene excels at combining expert health care with acute customer preferences and needs. Aside from Twitter, it also has a well-maintained LinkedIn page to increase touch points and establish its credibility as the best health insurance company for customers.
It sends interactive messages to its members and prospects on events like International Women’s Day or Employee Appreciation Day. This practice lets them stay connected with members, boosting cross-sell and upsell opportunities. The company has mastered its marketing outreach with targeted touchpoints and posts across all channels.
Centene is one of the 15 best health insurance companies, focusing on customer engagement to bring people closer and improve healthcare. Its marketing outreach adds value to its efforts, driving growth without interrupting workflows.
#9 Molina Healthcare Inc.
Molina Healthcare is one of the US’s best health insurance companies, exclusively offering government-sponsored programs to eligible families and individuals.
This firm collaborates with many state governments to provide relevant healthcare plans. It operates in Ohio, Michigan, Florida, California, New York, Texas, Utah, Washington, Puerto Rico, Illinois, New Mexico, Wisconsin, Washington, and South Carolina.
This vast network makes Molina Healthcare one of the best health insurance companies, providing Medicare and Medicaid plans.
Since its foundation in 1980, it has grown in membership, market value, and revenue, becoming the best health insurance company across many states.
Molina Healthcare’s specialties include managed care, government-sponsored policies, and primary care clinics. But it is expanding to include more services and medical care facilities.
Pros:
- It is one of the best health insurance companies to focus on wellness programs.
- It offers competitive prices.
- Customers can choose from among many health insurance tiers.
Cons:
- The company is yet to operate in all US states.
- Customer assistance can be better.
How does the company go about its marketing outreach plans?
It communicates with prospects and clients on many channels to build personal connections and grow its network. The firm also has engaging web pages to entice readers and motivate them to complete the CTA.
Molina Healthcare is among the best health insurance companies with an active YouTube channel. It has many video series, like Lean on Molina or #MolinaMDTips.
This step lets them segregate their content for all audience types. Its page has short and long-format videos, depending on the message.
Molina Healthcare communicates with prospects throughout the sales funnel, making it the best health insurance company in the US. It has content for people at all stages- awareness, consideration, and decision.
#10 Independence Health Group.
Its headquarters is in Philadelphia, serving over 10 million members across 27 US states. Nearly a quarter of its customer base is in southeastern Pennsylvania.
Independence Health Group is one of the top companies with the best health insurance, serving employer groups, national corporations, and small to mid-sized enterprises. Its flexible and broad plans can cover the needs of all individuals and communities without trouble.
Pharmacy benefits, workers’ compensation, Medicaid coverage, third-party benefits, and Medicare plans are among the top services of this firm. Also, please note that this best health insurance company is one of the Blue Cross and Blue Shield Association’s independent licensees.
Independence Health Group frequently posts information about its new insurance products, news, industry-based events, and more on its website. You may also check the coverage plans, benefits, and procedures to learn how this company works.
The company uses a well-curated method of informing customers of its services and growing a valuable network, making it the best health insurance company for several plans.
It is among the US’s best health insurance companies because of its goal to improve medical care access, promote wellness programs, and focus on local communities.
Pros:
- The company provides several plan options based on your needs and budget.
- Timely customer service responses.
Cons:
- The company can extend its business to include more healthcare-related solutions.
How does the company go about its marketing outreach plans?
This organization leverages many digital marketing tools, like SEO, PPC, display ads, and email marketing. It has also introduced many strategic mobile initiatives to help customers quickly contact them, book appointments, or sign up for programs.
Independence Health Group is among the best health insurance companies with its customer-centric marketing approach. It prioritizes its clients’ needs by making it easy for them to reach out to or use its services.
The best medical insurance companies like such also use email marketing as a commonly-used channel. Let us analyze how it goes!
Email marketing helps the firm reach thousands of prospects and clients in minutes. It is also a convenient and affordable tactic. But there’s a catch.
The best health insurance companies use in-house contacts to email clients. Some of these outdated lists have a higher bounce rate. Also, most people move their emails to spam or trash, making communication hard.
Hence, many of the best medical insurance companies have switched to direct mail. They use segmented and cleansed mailing lists to send personalized messages. It lets them save money by only targeting relevant audiences and getting a positive ROI.
The direct mail vs. email debate has gained momentum during the past few years. Though direct mail is the clear winner, combining the channels is an excellent idea!
Social Media Marketing Experts
Some organizations direct their entire marketing objectives to social media. They leverage Instagram, Facebook, and other channels as their primary lead generation and engagement methods.
Here are some examples of the best medical insurance companies that are social media marketing experts:
#11 Sutter Health Plus
This company works under the nonprofit organization Sutter Health. It offers HMO health policies at low rates for employers and individuals in specific communities in California. Based in Sacramento, it reaches out to prospects to strengthen its local network and boost business.
Sutter Health Plus is among the best health insurance companies, with many urgent care centers, hospitals, outpatient lab sites, and other services. Members can easily find local providers for consultation and treatment hassle-free.
Their benefit plans include vision, dental care, acupuncture, and many other services, making it the best health insurance company in the US.
Pros:
- The company offers personalized and accessible care throughout the communities.
- High-deductible prices rank the firm among the best medical insurance companies today.
- It is easy to file a grievance with Sutter Health Plus.
Cons:
- The pricing can be more transparent.
How does the company market its services on social media?
Sutter Health Plus, one of the top companies with the best health insurance, is highly active on social media. It does not have an Instagram profile, which may seem out of place. But it hosts a broad network across Twitter, Facebook, and LinkedIn.
The best part is that it posts on these channels daily, leaving no stone unturned to attract prospects to its pages.
#12 Oscar Health
The Oscar Team aims to integrate technology, data, and design to improve healthcare quality. It is one of the best health insurance companies, aiming to help customers avoid dissatisfying experiences and buy highly-beneficial plans.
Comparatively, Oscar Health is not as big as UnitedHealth or Anthem. But it performs exceptionally well, with over a million members and three business lines in 20 US states.
These factors make it the best health insurance company nationwide, with many options for people and companies.
Pros:
- Rewards for healthy actions. For example, it pays $1 to every policyholder who walks daily.
- Handy for less acute health problems. Members can use the services of this best health insurance company to speak with a provider over the phone instantly.
- Impeccable customer service.
Cons:
- Less-extensive provider network.
- Plans only cover up to 90% of the medical care costs.
How does the company market its services on social media?
We cannot deny that Oscar Health’s team does an excellent job marketing its services. It is active on LinkedIn, YouTube, Instagram, and Facebook. The primary tactic is to add its website link to all pages to redirect traffic.
It has an appealing website with interactive features and resources, ranking it among the 15 best health insurance companies in 2023.
The website features many statistics, like
- 75% of customers used Oscar Health’s tools to search for a provider.
- 47% are active users.
- The company has nine times higher mobile app downloads than other insurers.
Oscar Health is the best health insurance company that understands personalized messages can boost customer communications. It uses many tools and technologies to connect with the right audience on social media to increase website traffic.
#13 CareSource
CareSource is one of the best medical insurance companies to offer member-centric services. It is also among the most extensive Medicaid-managed care programs, headquartered in Dayton, Ohio.
Aside from Medicaid, it provides diverse solutions in the health insurance industry to appeal to all audience types.
With over 2 million members in six US states, the company has an expanding workforce of 4,500.
CareSource considers itself the best health insurance company to bridge the gap between individuals’ well-being and accessible wellness plans.
The company’s Life Services Plan enhances the financial outcomes for Medicaid members by understanding their unique needs. It also assists them in life coaching and job searching, allowing them to grow individually and maximize their economic benefits.
Pros:
- Comprehensive marketplace plans.
- Many additional programs for members.
- Children’s healthcare plans.
- Good Medicaid support.
Cons:
- CareSource is among the 15 best health insurance companies, but its program benefits vary by state.
- Members can only use the plans to pay for covered services.
How does the company market its services on social media?
CareSource has LinkedIn, Facebook, and other pages to stay interactive and inform people they are open for business.
Customers can download CareSource’s mobile apps to manage plans and access other benefits. The user-friendly features and low-cost plans make it one of the best healthcare insurance companies for individuals.
CareSource promotes its apps and other benefits via social media to grab the audience’s attention and increase downloads.
#14 Metlife
The Metropolitan Insurance Group is among the best health insurance companies in the US because
- It simplifies finding providers around you,
- Offers various dental, vision, and pet care services, and
- Allows customers to plan their healthcare savings with detailed programs.
Based in New York, Metlife is committed to providing essential care to people and families when they face unforeseen circumstances.
It is the best health insurance company, specializing in financial and other services.
Pros:
- The company provides excellent combination policies for cost reductions.
Cons:
- Auto insurance policies could be better.
How does the company market its services on social media?
Metlife is among the best health insurance companies in the US and worldwide. It has vast international communities across Facebook, Instagram, and other channels.
Also, Metlife is among the few firms with separate profiles for different countries. And all the pages have thousands of followers who engage with their posts daily!
#15 Fidelis Care
Fidelis Care provides high-quality and affordable services to over 2 million members. It strives to serve people at all life stages, living in cities, inner-city neighborhoods, and rural localities.
Fidelis Care is the best health insurance company for all-inclusive plans. It has something for every individual, family, employer, or business!
The firm provides coverage through Medicaid, Child Health Plus, Recovery Plan, and other short-term and long-term policies. It ranks among the best medical insurance companies because it closely works with many local partners or residents to become a helpful resource within the community.
Pros:
- The firm offers 24/7 telemedicine visits
- It has many online payment options.
- Members can find a nearby healthcare provider through its website.
- The blog section is very constructive.
Cons:
- Customer support can be quicker.
How does the company market its services on social media?
Fidelis Care is a top social media marketing expert with Facebook, Instagram, YouTube, LinkedIn, and Twitter profiles. It optimizes videos, written content, posts, images, and other elements to stand out, becoming the best health insurance company in 2023!
Our Methodology for Ranking the 15 Best Health Insurance Companies
We surveyed nearly 2,000 insurance customers, with 80% having an active health insurance plan.
Respondents filled out online survey forms, naming their insurance provider and grading them based on the following categories:
- Policy offerings
- Ease of use
- Costs
- Customer satisfaction
- Overall experience
- How they found out about the company
Most companies with the best health insurance plans and a broad customer base focus on strategic advertising. Unlike old beliefs that healthcare-related firms don’t need to market their offerings, the landscape has drastically changed.
Almost all the respondents learned about their insurance providers via direct mail, paid ads, or social media. At PostGrid, we analyzed what impact these channels leave on the minds of viewers or recipients.
Thus, we asked the following questions to dig deeper into the best health insurance companies in the US:
- Did the policy provider list all its services on its website?
- Did you check the company’s website or social media after getting a direct mail item?
- Did you decide on the best health insurance company based on online reviews?
We compiled the answers to draft a comprehensive list of the 15 best health insurance companies in 2023 based on various factors.
Why is Direct Mail the Best Option for Health Insurance Organizations to Improve Their Marketing Programs?
Direct mail is personal, responsive, and result-driven. And it offers countless personalization and engagement opportunities.
For example, the best health insurance companies can use postcards to
- Invite customers to events
- Cross-sell or upsell services
- Generate new leads
- Introduce referral or loyalty programs
- Connect with past clients
- Send customer appreciation messages
- Improve brand reputation
Postcards are small, concise direct mail formats with never-ending use cases. They are apt for all occasions, and people love receiving them!
You can also use letters, flyers, or newsletters to make your campaigns more customized and result-focused.
PostGrid’s print and mail API allows the best medical insurance companies to automate mailing campaigns. Thus, they can send effective mailings without completing in-house tasks or wasting time.
Our all-in-one solutions focus on improving your company’s internal productivity with online print and mail campaigns.
PostGrid’s print and mail automation solutions allow the best health insurance companies to
- Prepare mail items using our pre-built templates
- Print them via our reputed printing partners
- Distribute mailers using USPS delivery services
We recently conducted a technical brainstorming session at PostGrid to discuss similar ideas with new clients. Their primary concern was that healthcare and direct mail marketing do not go together.
They felt all the best health insurance companies rely only on their website and digital marketing to improve brand visibility.
But by the end of the session, they concluded that-
- Direct mail is the best marketing channel for healthcare and medical insurance firms. Unlike other platforms, you can break down complex subjects into simple, emotionally-relatable messages via mailing.
- Even the best health insurance company should launch mail marketing campaigns to stay in touch with its audience and become an industry leader.
- Recipients are likelier to get and read the message, primarily using custom envelopes and other tools.
- Sending direct mail does not need to be hectic or expensive. PostGrid’s automated print and mail services can complete the process in a few steps.
Are you looking for more proof?
Here you go:
- Direct mail generates a median ROI of nearly 29%.
- 30% of millennials say direct mail encourages them to take action.
- Combining direct mail API with digital advertising strategies boosts response rates by 63% with a whopping 60% ROI.
These direct mail statistics highlight how the best health insurance companies can launch mailings to grow their business and improve awareness!
We also came across questions like, “What else can the company do to grow as the best health insurance company using direct mail?”
Here are some ideas:
- Triggering action-based mailings to grab opportunities.
- Sponsoring local events and inviting customers via custom postcards.
- Sending marketing letters to existing members requesting referrals.
But what if you want to integrate direct mail into other automated marketing tools and platforms?
The ideal plan for the best health insurance companies is to combine offline and online marketing channels. Research shows that customers remember messages when they see them in both digital and print media. Hence, omnichannel marketing is another hot topic marketers use to move ahead and surpass the competition.
How Does PostGrid Help the Best Medical Insurance Companies Ship Effective Direct Mail Items?
We have already established that direct mailing is a new-age marketing technique.
Yes! It is no longer traditional, daunting, or expensive!
PostGrid strives to replace time-consuming and less productive mailing campaigns with trackable marketing programs with positive results.
To help you understand better, let us give you an example.
One of the companies with the best health insurance in New Jersey contacted PostGrid with their direct mail needs.
This client connects customers with insurance organizations and industry affiliates. It integrated direct mail with other channels to inform prospects about its services and how they were better than its competitors.
The challenge:
Being one of the best health insurance companies, it already had a comprehensive email mailing list. But it was no longer helpful.
- The challenge was to initiate new customer correspondence via offline mail.
- This company also needed a reliable solution to send bulk letters daily via automation.
- It wanted to assess the campaign’s performance and progress via real-time tracking.
How did our client overcome the challenge:
- The client targeted customers using triggered direct mail campaigns. It selected the action-based triggers beforehand. And our print and mail services helped this best health insurance company send personalized mailers at the correct time.
- We also allowed the client to use evidence-based strategies to send large-scale batches of letter-sized mail through our print and mail API.
- Our variable data printing solutions enabled them to add custom messages for every recipient, showing them they care about their needs and improving customer satisfaction.
The outcome:
- The company sent data-driven letters, postcards, and envelopes, highlighting customers’ Medicare and Medicaid needs.
- It improved customer retention by 30% by sending tailored messages and creating emotional bonds via snail mail.
- Restful API integrations to print and mail HIPAA-compliant items for one of the best health insurance companies in the US.
PostGrid allows the best health insurance companies to complete mailing campaigns and attract a high ROI. But how?
Here is a quick breakdown of our solutions:
- Professionally-built templates: We help clients use our HTML and PDF templates for their artwork. Thus, they save design costs and time and can make last-minute changes before printing. We also provide them with a template editor for customizations.
- List compilation: They can build targeted mailing lists from scratch using our services for marketing. Our clients can select relevant geo-demographics to create lists and ship items to the most relevant audience.
- Speedy Address Verification: PostGrid’s print and mail solutions allow the best health insurance companies to verify their mailing lists according to the USPS guidelines. Thus, we ensure a 99.99% deliverability rate.
- Print and mail fulfillment: We manage everything from printing, assembling, presorting, and affixing stamps to shipping your items. Our reputed PDN (Print Delivery Network) allows us to extend our clients’ high-quality services at low costs.
- Tracking and campaign insights: The best medical insurance companies and other clients can check their campaign progress by logging into their PostGrid accounts. We enable them to access their delivery status, reports, and campaign performance analytics without hassles.
Final Thoughts
The best medical insurance companies go big on their marketing plans and invest huge sums. But it is not a necessity.
They can stick to a few channels that work well for their firm and draft a budget accordingly. It lets them contact their target audience without burning a hole in their pockets.
But they run the risk of not performing well compared to their competitors. An excellent idea to eliminate such issues is to use direct mail. It allows these best health insurance companies to form emotional relationships with clients beyond overflowing inboxes and social media ads.
If conducting a mailing campaign seems overwhelming, using PostGrid can be a game changer.
Companies can integrate our print and mail API to automate all tasks and ensure positive results. We provide clients with end-to-end fulfillment, impeccable customer support, and the lowest rates. The companies with the best health insurance can use our services to further their marketing efforts and create long-term connections.
Request a demo to learn more about the best health insurance companies and how PostGrid can help such firms with direct mailing!
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The post Top 15 Best Health Insurance Companies appeared first on PostGrid.
source https://www.postgrid.com/best-health-insurance-companies/
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